An incredibly effective way to get all employees on board with change and strategy.
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“CO₂ is invisible, tasteless, and odorless, and that has helped keep the truth about its impact on our climate out of sight and out of mind. We often confuse the unprecedented with the improbable.”
— Al Gore, Nobel Lecture, 2007
An incredibly simple way to get people on board with change and policy.
You know something isn't quite right.
You present the vision.
You explain the plan.
You send the memo.
So what?
Silence.
Resistance.
Or worse: feigned enthusiasm that fizzles out after two weeks.
It's not your fault, guys.
41% do not trust the organization enough to go along with it.
39% don't even understand why the change is necessary.
And 73%? That's simply gone.
Change fatigue.
Another reorganization.
Yet another new system.
Yet another presentation about the future.
And you expect them to go along with it enthusiastically?
Here lies the divide that no one dares to speak of openly:
74% of leaders say they engage their employees.
Yet only 42% of employees feel the same way.
That’s not a communication problem.
That’s an experience problem.
New policies don't fail because of bad ideas. They fail because people can't see what's coming.
As long as change remains abstract, behavior stays the same. In organizations, we see the same reactions over and over again, and none of them stem from a lack of willingness.
But how, then, do employees learn about the future?
They learn by playing out the future.
Four years ago, we discovered a very simple solution.
Not another PowerPoint presentation.
Not another change plan.
But with images, videos, games, and activities, allowing teams to experience the future firsthand.
Safe. Together. With room to make mistakes.
100% custom-made
Not your typical off-the-shelf game. Every FutureGame is tailored to your specific change initiative. Your language, your context, your vision for the future. Ready to play in 2 to 3 months.
Online and offline
On your own with a laptop. With a small team on a tablet. Or with 12 people gathered around a large screen. You choose the format that works best for your organization.
Measurable results
No second-guessing. Every response, every insight, and every idea is recorded in a dashboard. You can see exactly how open your organization is to change—by team and by department.
Plug & Play
No trainer needed. The game runs on its own. Built-in hints ensure that teams always make progress. Would you still like some guidance? That’s possible too—at a kick-off or large event.
Built on science
Kolb’s four learning styles in a single session: visualizing, experiencing, reflecting, and applying. You’ll go through them all in 60 to 75 minutes. No PowerPoint. No passive audience.
Proven in large organizations
Erasmus MC. Action. The European Union. The FutureGame is already being used by organizations where change is complex, political, and urgent.
Traditional vs. Heroes Inc.
Over 200 organizations have already joined
Erasmus MC: Over 2,000 staff members on standby, available year-round
Client: Erasmus MC Rotterdam
The challenge
Sustainability in a hospital goes far beyond recycling. It touches on the future-readiness of healthcare in the broadest sense—from energy and procurement to culture and patient care. Erasmus MC wanted to do more than just inform: they wanted to truly inspire and motivate employees at every level and in every department. The challenge was to translate this complex, abstract theme into an experience that truly drives behavioral change.
Our Approach
We launched the Erasmus MC FutureGame: The Plastic Pandemic. This visual awareness game took all employees—from doctors to facilities staff—on a journey into the world of tomorrow. Through a mix of digital interaction and visual storytelling, teams discovered what’s possible in sustainable healthcare. Each session challenged participants to set a concrete goal and define the first step they could take the very next day. The game is permanently installed in a special room at the hospital.
The result
The FutureGame went live at Erasmus MC in November 2025 and is installed in a permanent space within the hospital. Every week, multiple teams play the experience, and sustainability has been brought to life for more than 2,000 employees. Eight new Green Teams have been formed as a direct result, ensuring that departments remain engaged long after their session. The game achieved a remarkable average score of 9.1 out of 10.
— Carla Jongenengel, Erasmus MC Rotterdam
The creative force behind our change and policy apps
Change only works when people feel it. Not when they read about it in a memo.
Andy built the digital tools that make this possible. At the heart of it all: the FutureGame. A game that lets your team literally look into the future. Together. Not behind a screen—but with one another.
He developed the framework from scratch, using the "future-back" technique as a foundation. He pulled all-nighters, scrapped versions, and started over.
But it's not about the technology.
Andy worked side by side with our trainers. Every interaction was tested. Every step was fine-tuned. So that the digital and physical experiences blend seamlessly.
The result? Apps that don’t meet with resistance to change. Instead, they inspire action.
Not ready to call yet? No problem.
Download free tools and find out if a FutureGame is right for your team.
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See for yourself how our FutureGame works.
Try It Now →Everything about Change and Policy
- Strategy activation
- Innovation & AI adoption
- Cultural change
Digital Only: Fully online for individual players or remote teams.
In-Person at the Office: For large groups divided into small teams, ideal for hybrid training days.
Immersive Experience: Our premium format, which can remain set up at your location for an extended period.
Ready to get started on your transformation??
Find out if our approach to change and policy is a good fit for your organization. Schedule a no-obligation consultation.