Games for communication.
Measurable results.
From Heineken to the Dutch government. More than 500 games played.
Team-building activities that really make a difference
We believe that a great team outing is more than just a fun day out. With our escape rooms and games, we bring colleagues closer together, improve communication, and create lasting memories.
- 20 to 2,500 participants per day
- At your location, throughout the Benelux
- Fully customizable to match your theme and branding
- Includes game host(s) who take care of everything for you
Training sessions that leave a lasting impression
Forget boring PowerPoint presentations and forgotten course material. We make learning fun, interactive, and measurable. With our serious games, participants experience the content rather than just listening to it. And that makes all the difference.
- Experiential learning with proven results
- Suitable for onboarding, compliance, and soft skills
- Online, hybrid, or in-person
- Measurable learning outcomes and reporting
Building lasting support
Change only works when people truly feel it. Through our games and programs, we make strategy tangible, personal, and concrete. This builds support that lasts—not something that fades away after just a week.
- Ideal for strategy and change initiatives
- Makes abstract goals tangible and measurable
- In-person, blended, and online
- Result: support, ideas, and concrete action
Events that bring people together
From company parties to conferences, from kick-offs to anniversaries. We organize the entire event from start to finish. Packed with games, gamification, entertainment, and theatrical elements. An unforgettable experience for every participant.
- Complete organization from start to finish
- Games, entertainment, and theatricality intertwined
- From 40 to 2,500 guests
- Every event is fully customized
Take your time exploring first. No problem.
Download free tools and find out if gamification is right for your team.
Case Study PDF
Download the full Heineken case study, including results, approach, and photos.
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Free Mini Demo
See for yourself how a Helden Inc. game works with our free online mini-demo.
Try It Now →Charlie Duran & Taam Maas
It all began when two worlds came together. Charlie grew up in a family where science took center stage. Taam grew up in a family where art reigned supreme. Two completely different backgrounds, but with one shared conviction: knowledge only truly takes root when conveyed through art, and art is only meaningful when it conveys knowledge.
To find that sweet spot, they traveled the world—from LARP schools in Denmark to rituals in Bali. In 2016, they co-founded Helden Inc. with a single mission: to help companies truly get their message across. Not through PowerPoint presentations or boring workshops, but through interactive games that transform teams.
To date, Helden Inc. has developed and deployed more than 500 games at over 200 organizations—from Heineken and Google to the Dutch government and ABN AMRO. With the launch of the Experience Assistant, an AI-powered system that sends experience reminders, Taam and Charlie are taking the next step in gamification.
"While other agencies create PowerPoint presentations, training programs, onboarding processes, and change management initiatives, we build games."
The difference a game makes
Heineken wanted to engage their team in a different way. Here’s what happened.
How it was
A training session three times a year. PowerPoint presentations, guest speakers, a workshop. Everyone nodded politely. Two weeks later, everything was forgotten. The team felt informed, but not inspired. The message stuck in their heads—but not in their behavior.
After Helden Inc.
One game. Two hours. Over 500 employees. The result: an average score of 9.2 out of 10. 94% said they understood the core message better. A 30% reduction in miscommunication in the months that followed. Not because they heard it—but because they experienced it.
Over 200 organizations have already joined
Heineken: 200 people, 1 day, measurable results
The challenge
Heineken wanted to bring together 200 employees from various departments. Previous team-building days featuring workshops had yielded disappointing results—low engagement and no visible impact on collaboration.
The solution
Helden Inc. developed a custom escape room at the Heineken site. All 200 employees were divided into teams that had to work together to solve puzzles. Each puzzle required communication, teamwork, and creative thinking.
The result
We measured the impact immediately after the session. The results exceeded all expectations—and the effect was still noticeable months later.
Frequently Asked Questions
Ready to make your communication truly effective?
Schedule a 30-minute, no-obligation consultation with Charlie. No sales pitch. Just a good conversation.
