Creativity as a starting point
Creativity is our top priority when organizing any event. Not as an afterthought, but as our starting point.
Events
We do. We sand. We dare.
Gamified events where creativity and learning come together. Always delivered through a custom app. Always centered around a musical or play. Always featuring music. For companies that dare to take a creative leap.
★★★★★
Rated 9/10 by over 200 organizations
Trusted by over 200 organizations
Music amplifies the impact of your event tenfold.
That’s why we never hold an event without it. In our experience, people remember what they feel through music. What they only hear, they forget within 48 hours.
500+
Events produced
9/10
Satisfaction
50–2,000+
Participants per event
The five building blocks
Five things you always get from us
Not optional, no modules. This is the foundation of every Heroes event.
Always a learning objective
We don’t provide entertainment. Every event has a specific learning or development objective that is woven into the experience itself.
Always guided by an app
A dedicated Heroes app guides participants through the event. It’s packed with games, points, badges, and leaderboards. It can also be used independently for your own event.
Learn more about the app →
Always a story on stage
A musical, musical theater production, or theater performance brings the theme of the day to life. It serves as both a unifying thread and a moment of respite for the participants.
Music anytime, anywhere
We never hold an event without music. It amplifies the impact of our message tenfold. That’s not just marketing talk—it’s based on our experience with over 500 events.
Right out of the box
Never a training room with a whiteboard. Gospel singer, hidden door, spiritual brothel. Learning happens where things get rough. Scroll down.
Right out of the box
Learning happens in the places you least expect.
We don’t conduct training sessions in a conference room with slides. We seek out the discomfort. Because that’s where people really learn. Here are three examples from our experience:
The gospel singer
Training in speaking, listening, and commanding the room. We’ve brought in a gospel singer. She’ll teach you more about your voice, presence, and connecting with others in two hours than a trainer could in two days.
The hidden door
We’ll place an unmarked door on your property with a clear warning. You can go through it. Or not. That choice—and how it makes you feel—is the exercise.
The Spiritual Brothel
Welcome to a socially unsafe place. You’ll learn firsthand what social safety is—but more importantly, what it isn’t. No one forgets this experience.
We act, we push boundaries, and we take risks. For companies that are willing to take risks too.
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The Heroes App
Games, points, badges, leaderboards. All day long, right at your fingertips.
Our events are always hybrid. The app guides participants through the event. Small tasks, mini-games, photo challenges, and quiz questions. Everything counts toward the team’s score. The leaderboard is displayed on the big screen. No one sits on the sidelines.
- Fully customized to match your style
- Game mechanics that work: points, badges, teams, leaderboards
- Connects online and offline, before, during, and after the event
- Also available for purchase separately for your own event
Musical or musical theater
The common thread. And the break you’ll never forget.
Every Helden event features a musical, a musical theater production, or a play. Not as filler, but as the centerpiece. The performance sets the tone for the day, highlights what’s at stake, and outlines what participants will learn. Between the interactive activities, it also serves as a moment of respite: you sit, you watch, and you let it sink in. Then you get back up and join in.
- A custom story tailored to your message
- Professional actors and musicians
- A common thread that ties the whole day together
- Moments of rest that recharge your mind, not wasted time
One partner
We handle everything from concept to completion.
One phone number, one plan, one invoice. You focus on the message; we take care of the rest. Concept, script, music, musical, app, presenters, facilitators, lighting, sound, AV, venue. We handle everything so that all you have to do on the day itself is show up.
- Fully customized event concept
- Musicals, music, and theater from our own productions
- In-house app development
- Technical production: lighting, sound, AV
- Suitable for any location and group size
Why Heroes
Standard Event vs. Hero Event
Standard Event
- Speakers on a stage
- Passive audience in the hall
- Predictable program
- Closing reception
- No follow-up
- 80% is forgotten within 48 hours
Heroes Event
- Everyone on the playing field
- Musicals or theater as a common thread
- Our own app with games and leaderboards
- Music all day long
- Right out of the box, every time
- A message that still resonates months later
We're here for companies that aren't afraid to get creative.
Schedule a call
Applications
How do organizations use our events?
Any meeting where you want to get a point across that would otherwise just get lost in a spreadsheet.
The start of a new year
Don’t start the year with spreadsheets—start with action. Everyone moving in the same direction, right from day one.
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A day to remember
Learning by doing. Knowledge that isn’t found in a handout, but becomes part of you.
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Milestones you can feel
Anniversary, acquisition, year-end. Celebrate it as if it matters. Because it does.
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The day everyone wants to go to
Not the mandatory day everyone dreads. The day they keep talking about.
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From document to support
The strategy is finalized on paper. Now comes the phase where everyone feels a sense of ownership.
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Scalable to 2,000+
Even with a large audience, everyone still feels like the day is all about them—not about the venue.
Schedule a call →
How it works
3 Steps to Creating a Memorable Event
Intake & Concept
We listen to your goals, audience, and message. Together, we determine the central theme, the learning objective, and the game concept.
Design, Musical & App
We write the play, compose the music, program the app, and design the interactive segments. All done in-house.
Production & Execution
We’ll take care of everything on the day itself, from arrival to wrap-up. Afterward, we’ll assess what stuck with everyone and evaluate the event together.
Experiences
What our customers say
★★★★★
"The event was a huge success. Everyone got involved, from management to the shop floor. We'd never seen anything like it before."
★★★★★
"The combination of theater, music, and games made this the best event we've ever held. People are still talking about it."
★★★★★
"Even our most critical colleagues were enthusiastic. The energy in the room could still be felt weeks later."
Frequently Asked Questions
Frequently Asked Questions About Our Events
Is there always a musical or theatrical element?
Yes, always. A musical, musical theater, or theater performance serves as the central theme for us. It brings the theme to life, gives the day a sense of cohesion, and at the same time offers a moment of respite between the active activities.
Is there always music?
Yes. We don’t host an event without music. Based on our experience with over 500 events, we’ve found that music amplifies the impact of your message tenfold. For us, that’s non-negotiable.
What is the Helden app?
An app that guides participants through the event. Packed with games, points, badges, and leaderboards. Fully customizable. It can also be used on its own: if you just want the app for your own event, that’s possible too.
What group size is this suitable for?
From 50 to 2,000+ participants. We have formats tailored to every group size. For larger groups, we deploy multiple teams, facilitators, and activity areas simultaneously, ensuring the experience remains intimate.
How far outside the box do you go?
As far as you dare to go. From a gospel singer at a communication skills workshop to a spiritual brothel for social safety. We always choose the concept that conveys the message most powerfully, even if it makes us uncomfortable. Because that’s where the learning happens.
How much preparation time do you need?
Starting 8 weeks in advance, we can deliver a fully customized event, including a musical and an app. The earlier we start, the more room there is for customization in the script, music, and performance concept.
Can you also handle the technical production for the entire event?
Yes. One partner for concept, script, music, musical, app, presenters, actors, facilitators, lighting, sound, and AV. One phone number, one plan, one invoice. All you have to do is show up.
Getting Started
Ready to get creative ?
Schedule a free consultation. We’ll work with you on the concept, the music, the musical, the app, and the overarching message.
