Games for communication.
Measurable results.
We replace workshops, PowerPoint presentations, training sessions, and change management initiatives with interactive games that really drive your message home. From Heineken to the Dutch government, we’ve created over 500 games with proven results.
Sound familiar? You invest time and money in communication. But it’s not working.
You organize a workshop. Send an email. Schedule a training session. Invest in a change initiative. But the result is always the same: little impact, a lot of frustration.
Source: SHRM / Holmes Report
Boring workshops
70% of the content is forgotten after one week. What a waste of time.
No lasting effect
Nothing changes after the session. Back to the old habits.
Low engagement
Participants are glued to their phones or counting down the minutes.
No change in behavior
Knowledge without action. Insights without implementation.
But what if your message *DO* gets through? In just one day? With measurable results?
Games aren't just games. They are the most powerful form of communication there is.
We'll come to you
At your location, in your setting. We take care of everything—you don’t have to prepare a thing.
Results in just one day
No months-long processes. One day. One experience. Immediate results.
Measurable impact (9/10)
We measure the impact after each session. Average score: 9 out of 10.
| Aspect | Traditional | Heroes Inc. |
|---|---|---|
| Format | PowerPoint, workshops, training, onboarding, change management | Interactive games |
| Engagement | Passive listening | 100% active participation |
| Results after 1 week | 30% retained | 90%+ retention |
| Participants | Max. 30 | Up to 500 |
| Preparation | A lot of original work | We'll take care of everything |
| Fun | 😐 | 🤩 9/10 rating |
The right game for every challenge
Escaperoom on Location
With our unique and mobile concept, we offer a large-scale escape room experience focused on teamwork, communication, and fun!
- 20 to 500 participants per day
- At your location, throughout the Benelux
- Fully customizable to match your theme and branding
- Includes game host(s) who take care of everything for you
FutureGame — Change and Strategy
A custom serious game for change initiatives and strategy adoption. Employees work together to shape the organization’s future—and discover what their role is in it.
- Online, on a tablet, or on a big screen
- Ideal for strategy and change initiatives
- Makes abstract goals tangible and measurable
- Result: support, ideas, and concrete action
Escape Boxes
Our most popular puzzle boxes are perfect for an energetic team-building activity or a bonding breakout session.
- 4–6 players per box
- Compact and quick to set up
- Available within 2 weeks
- Various customization options
Training & Onboarding
From onboarding games and escape room training sessions to microlearning—gamified programs that help new employees settle in faster and build stronger teams.
- Onboarding Game, Training Kit & Microlearning
- Modules: onboarding, teamwork, feedback, communication, DISC, stress, performance
- Improved knowledge retention through gamification
- Fully customizable to suit your organization
Game/Learning Event
A gamified learning event featuring a physical game board and a custom web app. From training sessions to kick-offs—turn every event into a learning experience that sticks.
- Scalable to 45+ groups with 1–2 supervisors
- Workshops, kick-off meetings, team-building days, and training events
- Can be combined with existing programs
- 4-step learning method: Discover → Discuss → Choose → Mini-game
Custom Escaperoom
A 100% custom escape room, specially designed around your theme, message, and branding. The ultimate team experience.
- 20 to 2,500+ participants
- Fully custom design
- Your branding and message take center stage
- From concept to implementation by us
From first contact to impact in 4 steps
On average, 2–4 weeks. You don’t need to do any preparation.
No-Obligation Consultation
30 minutes. Scheduled within 24 hours. We’re here to listen to your challenge.
Custom Design
Within a week, you’ll receive a proposal tailored to your goals and budget.
Implementation & Testing
1–3 weeks of development time. We develop, test, and refine the game.
Implementation & Impact
1 day = results. We come, test, measure, and report.
Over 200 organizations have already joined
Heineken: 200 people, 1 day, measurable results
The challenge
Heineken wanted to bring together 200 employees from various departments. Previous team-building days featuring workshops had yielded disappointing results—low engagement and no visible impact on collaboration.
The solution
Helden Inc. developed a custom escape room at the Heineken site. All 200 employees were divided into teams that had to work together to solve puzzles. Each puzzle required communication, teamwork, and creative thinking.
The result
We measured the impact immediately after the session. The results exceeded all expectations—and the effect was still noticeable months later.
Charlie Duran & Taam Maas
It all began when two worlds came together. Charlie grew up in a family where science took center stage. Taam grew up in a family where art reigned supreme. Two completely different backgrounds, but with one shared conviction: knowledge only truly takes root when conveyed through art, and art is only meaningful when it conveys knowledge.
To find that sweet spot, they traveled the world—from LARP schools in Denmark to rituals in Bali. In 2016, they co-founded Helden Inc. with a single mission: to help companies truly get their message across. Not through PowerPoint presentations or boring workshops, but through interactive games that transform teams.
To date, Helden Inc. has developed and deployed more than 500 games at over 200 organizations—from Heineken and Google to the Dutch government and ABN AMRO. With the launch of the Experience Assistant, an AI-powered system that sends experience reminders, Taam and Charlie are taking the next step in gamification.
Not ready to call yet? No problem.
Download free tools and find out if gamification is right for your team.
ROI Calculator
Calculate how much poor communication is costing your organization and what a game can deliver.
Calculate Now →Case Study PDF
Download the full Heineken case study, including results, approach, and photos.
Download for Free →Free Mini Demo
See for yourself how a Helden Inc. game works with our free online mini-demo.
Try It Now →Frequently Asked Questions
Ready to make your communication truly effective?
Schedule a 30-minute, no-obligation consultation with Charlie. No sales pitch. Just a good conversation about your challenge.